Brands using Continue grow revenue by an average of 5% annually through resale. Launch your own peer-to-peer marketplace in one click.
No logistics, customer service or setup hassle. Customers handle the listings and shipping. We take care of support.

Your customers are already trading your products. Turn that activity into growth.
average new annual revenue from resale
of buyers can be new to brand
achieved in LTV increase
avg. drop in third-party resale listings
Fueling growth for 40+ leading brands







Every interaction triggers a branded notification, driving visibility and loyalty instead of promoting third-party resale apps.
chat messages sent
favourites made
offers made
notifications sent

Wyse customers loved reselling their pieces on third-party sites. With Continue, Wyse brought that activity home, creating a community-driven resale experience that builds loyalty and long-term brand growth.
31.25× annual ROI
products listed in 4 weeks
reduction in Wyse items listed on Vinted

Sarah Haran’s VIP customers were already trading on their Facebook Group. By launching a branded resale platform, they gave them a better experience, increased LTV, and brought that activity back under brand control
45x annual ROI
increase in LTV
spend above store credit


OOSC turned resale demand into a new revenue stream, capturing aspirational customers and increasing LTV. With resale and excess stock listed side by side, OOSC now drives sustainable growth while controlling its community economy.
9× annual ROI
of buyers new to brand
increase in LTV

S&G launched resale to boost conversion and retain customers. Giving shoppers the confidence they can recoup value later supports higher price points and keeps customers engaged as their needs evolve.
20× annual ROI
days to make back annual SaaS fee
increase in LTV


With peer-to-peer resale already happening on third-party sites, Tiba + Marl brought the experience in-house - boosting LTV, managing excess stock, and keeping customers in their ecosystem, all without adding operational strain
12× annual ROI
excess stock sell-through
increase in LTV

The Knotty Ones responded to growing customer demand for circular options. They quickly set up a fully managed, peer-to-peer platform. The result? A seamless resale experience that empowers their loyal community, extends product lifespans.
16× annual ROI
higher spend from preloved customers
of buyers new to brand

IDG launched a branded resale platform to regain control of the customer experience. With sample stock integrated, store credit incentives, and verified products, IDG now delivers a premium circular model that drives deeper loyalty.
32× annual ROI
excess stock sell-through
increased LTV
Your customers are already trading their items. Turn that activity into new revenue today.



