Drive revenue and customer lifetime value with branded resale

Continue enables brands of all sizes to launch fully customised, profitable peer-to-peer resale marketplaces.

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Today's challenging retail environment

We understand it causes frustration & anxiety for even the most seasoned leaders. Meanwhile, pre-loved is growing 3x faster than new fashion & is projected to be worth £283 billion by 2027.


Leverage resale to elevate your brand's performance

Continue are leaders in the fashion resale sector and are marketplace experts with a proven track record of enabling brands to excel.

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Boost Customer Lifetime Value (CLV)

More than 60% of sellers choose payouts in brand credit.

Accelerate Revenue Growth

Customers spend 2-3x more on your site when redeeming brand credit.

Demonstrate your commitment to sustainability

Pre-loved clothes have 70x lower environmental impact than new clothing.

Trusted by the leading brands

Continue is the fastest-growing branded marketplace provider. We are committed to making resale a profitable and accessible strategy for fashion brands of every size.

Isla De GarRandy CowStuart TrevorBamHayley MenziesDeploy

30+ partner brands

But don't take our word for it

“I love that Continue takes the hassle out of the resale, plus the brand and items are represented beautifully unlike other resale sites.”

Hayley Menzies

Hayley Menzies

Founder, Hayley Menzies

“It takes a few moments to grasp the multiple benefit brilliance of Continue – but when you do, there’s no going back. This has ‘game-changer’ written all over it – in a market set to explode.”

David Gordon

David Gordon

Founder, Bamboo Clothing

“Continue's platform aligns perfectly with our commitment to transparency.”

Jula Piccoli Guimaraes

Jula Piccoli Guimaraes

Founder, Piccoli

“Continue's focus on simplicity makes reselling timeless pieces incredibly easy for our conscious & busy clients.”

Claudia Simms

Claudia Simms

Chief Brand Officer, Deploy

“Partnering with Continue has transformed our brand's sustainability efforts. We're proud to contribute to a circular fashion economy, reducing waste and making a positive impact on the environment.”

Vingi Wong

Vingi Wong

Creative Director, Noirgaze

Start earning resale revenue in no time


Let’s have a call

Share your vision and we’ll listen. We'll give a personalised demo showcasing the potential of your resale platform.


Platform Launch

We build and deploy your resale marketplace, tailored to your brand's unique needs.


Dedicated expertise

We provide continuous growth guidance and manage the day-to-day operations of your marketplace.